Samsung Electronics is participating in three bazaars to bring its smart home solutions closer to the consumers, allowing ladies to enjoy the Ramadan bazaars and festivals in all aspects. The bazaars showcasing Samsung latest innovations in digital smart home appliances started on June 26.

In its 9th edition, the ‘Annual Lamsat Al Malika’ was the first exhibition to host Samsung’s products held under the auspices of Princess Basma Bin Saud Bin Abdulaziz AlSaud. This event showcased famous Saudi fashion designers, Instagram icons, international and local companies in addition to beauty clinics from Saudi and the Gulf.

‘Grand Bazaar’ was held from June 30 to July 2 under the auspices of Princess Masha’el Bin Abdulaziz AlSaud. This one was a multivalent event.

Samsung was also seen from July 8 to 10 at the ‘3rd Alosra Almuntija’, the largest shopping festival in Ramadan.

Qusai Mukhtar, public relations manager at Samsung Electronics, said Samsung ensures to be part of exhibitions and activities that are of interest to the Saudi woman, to her family and the society as whole, especially large-scale events such as these which gather international companies. “We are pleased to be among those who celebrate the holy month of Ramadan by showcasing our products and providing interactive explanations. Saudi families have found great appeal in our Smart Home solutions and we’re very pleased to be enhancing their lifestyle and modern household.”

Samsung dedicated booths at the exhibitions to showcase its latest appliances for the home which are expected to attract great attention as they include the RT6000 refrigerator, the Activ Dual Wash and the AC8500 conditioner which combine high technology and energy efficiency to provide innovative solutions compatible for the modern home. The Samsung Refrigerator RT6000 was also present. It is built with a Digital Inverter Compressor backed by a 10-year warranty and All-Around Cooling system which maintains a constant temperature inside where there is ample space and smart storage solutions.

The new Activ Dual Wash top-loading washing machine with dedicated space to provide a complete solution to pre-wash and delicate clothes will also be on show. Its dedicated sink with built-in water jets provides a unique and convenient space to hand-wash delicate items like jackets and pre-wash heavily soiled clothes like sports kits.

In terms of air quality, the new Samsung AR8500 air conditioner an energy-efficient Digital Inverter Technology. It can maintain the desired temperature without frequently shutting off and on, so it consumes less energy. The Digital Inverter Technology helps users to stay comfortable for long periods of time, while using the minimum amount of energy. Samsung’s new 2015 line up of air conditioners are manufactured with R-410A (which contains only fluorine) and does not contribute to ozone depletion, and is therefore becoming more widely used, as the most friendly environment option out yet. – SG



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